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LOS ANGELES (AP) — It didn't take long for Southern California's Bronny James to make an impact in his first game against rival UCLA. The freshman blocked the shot of UCLA's Dylan Andrews as he drove to the basket, but the son of Los Angeles Lakers superstar LeBron James ended up celebrating a little too much. James picked up a technical foul with 12:06 remaining in the first half when he yelled “give me that (stuff)" toward Andrews and the crowd at the Galen Center. It was James' first technical foul in a collegiate game. James went to the bench after the technical before coming in later in the first half.

Persons: Bronny James, UCLA's Dylan Andrews, LeBron James, James, “, Andrews, UCLA's Lazar Stefanovic Organizations: ANGELES, UCLA, Los Angeles Lakers, Galen, Bruins

LOS ANGELES (AP) — Bronny James has been cleared by doctors for a full return to basketball four months after suffering a cardiac arrest, and the Southern California freshman is expected to make his collegiate debut soon. “What soon means, I don’t know,” coach Andy Enfield said after USC’s win over Eastern Washington on Wednesday night. The 7-foot-1 sophomore suffered a cardiac arrest in July 2022. He suffered a cardiac arrest in July during a workout at Galen Center. The 6-foot-3 guard played at Sierra Canyon School in the Chatsworth section of Los Angeles and chose to stay close to home in picking USC.

Persons: — Bronny James, James, “, Andy Enfield, “ It’s, ” James didn't, didn’t, Gonzaga, LeBron James, ” Enfield, Boogie Ellis, Kobe Johnson, “ Bronny's, ”, He's, Vincent Iwuchukwu, Iwuchukwu Organizations: ANGELES, Southern, USC, USC’s, Eastern Washington, Long, Los Angeles Lakers, Trojans, Oklahoma, Galen Center, Sierra Canyon School, AP Locations: Southern California, Las Vegas, Long Beach State, Chatsworth, Los Angeles

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

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